Highly profitable projects.
That's what Google Ads should be optimized for.
Highly profitable projects.
That's what Google Ads should be optimized for.
Not low-value calls or jobs that aren’t really the best use of your schedule.
I create Google Ads campaigns tailored to local businesses that focus on bringing in more of the work you actually want.
In the past 13 years I have worked with local businesses, as well as some of the world's biggest brands, helping them grow using Google Ads:
TELEGRAPH MEDIA GROUP
TELEGRAPH MEDIA GROUP
UNDERFLOOR HEATING STORE
UNDERFLOOR HEATING STORE
B&Q
B&Q
TIME INC
TIME INC
SONY PLAYSTATION
SONY PLAYSTATION
MAZDA UK
MAZDA UK
I now apply the same strategies used by global brands to help local businesses grow faster.
High-margin jobs are out there. Google just hides them behind a wall of confusing settings.
High-margin jobs are out there. Google just hides them behind a wall of confusing settings.
High-margin jobs are out there. Google just hides them behind a wall of confusing settings.
A full HVAC or plumbing system replacement probably feels like mission impossible to someone new or without the right experience. But for someone who’s done it hundreds of times, it’s just second nature.
Sure, every project is different, but you know the steps, you know what pitfalls to look out for, and you know what works best.
The truth:
A full HVAC or plumbing system replacement probably feels like mission impossible to someone new or without the right experience. But for someone who’s done it hundreds of times, it’s just second nature.
Sure, every project is different, but you know the steps, you know what pitfalls to look out for, and you know what works best.
But same way as a full unit or system install can feel overwhelming to a newer technician, for somebody who’s done it for years it becomes a process with a much clearer outcome.
Google Ads is no different.
Google Ads is no different.
After managing campaigns for over a decade, I build Google Ads accounts so they look for profitable projects instead of just clicks.
I focus on filtering out the low-value fluff wherever possible so your budget goes toward capturing those higher-margin contracts when they’re available.
After managing campaigns for over a decade, I build Google Ads accounts so they look for profitable projects instead of just clicks.
I focus on filtering out the low-value fluff wherever possible so your budget goes toward capturing those higher-margin contracts when they’re available.
Curious to know how I'd set it up for you?
Let me know what are the most ideal projects you're after.
Don't just take my word for it.
See My LinkedIn Endorsements:
Don't just take my word for it.
See My LinkedIn Endorsements:
31
31
Google Ads
Google Ads
26
26
Digital Marketing
Digital Marketing
17
17
Google Analytics
Here is what some of my clients say:
“We were already investing in Google Ads but needed clearer direction and stronger ROI.
Matt rebuilt and segmented our account properly, eliminated wasted spend, and improved ROI by over 40%.
Even in a highly competitive market, he managed to scale up, and our revenue grew by 109% while ROI remained efficient and on target.
He focuses on profitable growth — not just traffic — and thinks about business goals first, then builds the ad strategy around them.
I have worked with Matt across a few businesses, and I highly recommend working with him.”
“We were already investing in Google Ads but needed clearer direction and stronger ROI.
Matt rebuilt and segmented our account properly, eliminated wasted spend, and improved ROI by over 40%.
Even in a highly competitive market, he managed to scale up, and our revenue grew by 109% while ROI remained efficient and on target.
He focuses on profitable growth — not just traffic — and thinks about business goals first, then builds the ad strategy around them.
I have worked with Matt across a few businesses, and I highly recommend working with him.”
Breda Khellier, Independent Marketing Consultant
"Matt helped us unlock untapped generic demand on Google and scale aggressively during the peak season of 2025.
He managed to increase generic Google Ads spend by 122%,
while driving 465% more revenue.
He also optimised our Brand campaigns, cutting CPC by 75% and
growing revenue 2.5x — all while maintaining an outstanding 1,100% ROI.
His focus on scaling profitably was
an important part of our growth strategy."
"Matt helped us unlock untapped generic demand on Google and scale aggressively during the peak season of 2025.
He managed to increase generic Google Ads spend by 122%,
while driving 465% more revenue.
He also optimised our Brand campaigns, cutting CPC by 75% and
growing revenue 2.5x — all while maintaining an outstanding 1,100% ROI.
His focus on scaling profitably was
an important part of our growth strategy."
Michelle Maguire
"Reliable, knowledgeable, compassionate, hard working, trusted"
Will Collier, Founder of Ubiased Marketing
"..his account management is excellent.."
Kat Sale, Founder of House of Performics
Recent Client Results:
At what stage are you?
LAUNCH
Not running Google Ads
You rely on referrals, word of mouth, or platforms you don’t control well.
Competitors dominate Google search
Unsure how to use Ads for profitable jobs flow
You’ve thought about ads but are hesitant - can they drive job bookings?
If that's you:
Explore more
Try Freelio free
IMPROVEMENT
Running ads, but ideally need more, or better projects
We’re getting clicks, and want to improve profitability
Campaigns are active and driving traffic
The goal is to increase the quality or quantity of projects booked
Phone rings but sometimes could ring more
Cost per lead could be lower
If sounds familiar:
Check optimisation
Try Freelio free
SCALE
Google Ads are working ok
Now we want to scale strategically
The Google Ads account is well established
Hitting high cost traffic now
Further growth feels challenging
Want to scale but maintain strong ROI
To chat about further growth:
Scale further
Contact sales
LAUNCH
Not running Google Ads
You rely on referrals, word of mouth, or platforms you don’t control well.
Competitors dominate Google search
Unsure how to use Ads for profitable jobs flow
You’ve thought about ads but are hesitant - can they drive job bookings?
If that's you:
Explore more
Try Freelio free
IMPROVEMENT
Running ads, but ideally need more, or better projects
We’re getting clicks, and want to improve profitability
Campaigns are active and driving traffic
The goal is to increase the quality or quantity of projects booked
Phone rings but sometimes could ring more
Cost per lead could be lower
If sounds familiar:
Check optimisation
Try Freelio free
SCALE
Google Ads are working ok
Now we want to scale strategically
The Google Ads account is well established
Hitting high cost traffic now
Further growth feels challenging
Want to scale but maintain strong ROI
To chat about further growth:
Scale further
Contact sales
Or let's connect and see how I can help you too:
At what stage are you?
LAUNCH
Not running Google Ads
You rely on referrals, word of mouth, or platforms you don’t control well.
Competitors dominate Google search
Unsure how to use Ads for profitable jobs flow
You’ve thought about ads but are hesitant - can they drive job bookings?
If that's you:
Explore more
Try Freelio free
IMPROVEMENT
Running ads, but ideally need more, or better projects
We’re getting clicks, and want to improve profitability
Campaigns are active and driving traffic
The goal is to increase the quality or quantity of projects booked
Phone rings but sometimes could ring more
Cost per lead could be lower
If sounds familiar:
Check optimisation
Try Freelio free
SCALE
Google Ads are working ok
Now we want to scale strategically
The Google Ads account is well established
Hitting high cost traffic now
Further growth feels challenging
Want to scale but maintain strong ROI
To chat about further growth:
Scale further
Contact sales
Or let's connect and see how I can help you too:
Community
Stay in the loop
456 connections
LinkedIn - professional
Connect with me on LinkedIn, see my professional qualifications and read what people say about my work.
77 Posts, 177 Followers
Instagram - personal
Check out my personal IG where I share the latest updates from my travels.
Community
Stay in the loop
456 connections
LinkedIn - professional
Connect with me on LinkedIn, see my professional qualifications and read what people say about my work.
77 Posts, 177 Followers
Instagram - personal
Check out my personal IG where I share the latest updates from my travels.
